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All articles in: General

  • LEARN TO LOVE EARLY BUYERS

    Posted in:General Author: Isabella
    03 May
    High prices often come early. The only problem with buyers who make good offers early in the marketing campaign is that their offers do not look so good when compared with the first, and current, asking price-which is always higher than the true market price. American sales trainer, David Knox, said *"Sellers do not come down FROM market price; sellers come down TO market price."* Ask your agent to tell you about the Endowment Effect, which was discovered by Harvard University Professor, Dr Max Bazerman. The... View Post »
  • It sounds good in theory-quote a low price to 'lure' purchasers in, and then work to get the price up from there. Then why do NO negotation EXPERTS favour this method? Bait prices trap sellers as well as buyers. Never allow an agent to use a low false price to 'bait' buyers. If you use a price range or guide or a 'by negotiation' strategy, you are encouraging buyers to offer you less. Your 'bait' price will 'hook' you more than the buyers! Sure,... View Post »
  •   Closed offices lose buyers. Make sure the agency you choose is open seven days. Many agents work 'nine to five' and close on Saturday afternoons and all day on Sundays. While this may be acceptable for a bank, you need an agent who is available to buyers when they want to go looking. Weekends are especially important. This is when most buyers have the time for home searching. You never know when the perfect buyer will come along. And that buyer will buy from... View Post »
  • SHOULD WE HAVE A SIGN?

    Posted in:General Author: Isabella
    28 Apr
      The buyers who are most likely to pay the highest price will specifically want your location. No sign can mean no sale. A sign attracts these buyers. It is your 24 hour salesperson. It is often your best salesperson. Be careful, however. Some people will knock on your door. Insist they call your agent. Trying to negotiate yourself could cost you thousands of dollars. For Sale Signs also attract other agents, those who are too lazy to find their own properties for sale, and... View Post »
  • TO OPEN OR NOT TO OPEN?

    Posted in:General Author: Isabella
    28 Apr
    Open inspections can make a property look smaller. They also leave you exposed to the risk of "games" being played by prospective purchasers. There have been cases where a purchaser, who was interested in a property, spoke loudly and negatively about it during the open inspection in the hope of discouraging other purchasers. Whether this tactic succeeded or not is irrelevant-why risk exposure to such tactics? There have been cases of theft during open inspections and opinion is divided as to whether the home... View Post »
  • WEEKLY PRICE REVIEW Price is a major factor in marketing and it is important that you and your agent get it right. Since all negotiation experts say that if you want to get the highest price you should start high andd then come down until the right buyer is found, it stands to reason that *price is a very important factor in effective marketing.* Every week you and your agent should meet to discuss: *The week's marketing-what has been done, and what enquiry did... View Post »
  • Many agents will say, "No!" but then again, they're trained to say that. There can be no doubt that auctions often get a high price, but can they guarantee to get the highest price? Buyers agents represent purchasers, and not home sellers. A Buyers Agent assists purchasers to buy cheaply. This is what one Buyers Agent** had to say about auctions: "I attend many auctions and bid for properties on behalf of my clients. At the majority of the auctions where we... View Post »
  • LIST EXCLUSIVELY

    Posted in:General Author: Isabella
    26 Feb
    The more agents you employ the greater your chances of getting a lower price. Do not place your property for sale with several agents. You may think this will increase your chance of finding a buyer, but it decreases your chance of getting the highest price. All of these agents will be in a hurry to sell your property before someone else sells it. The sale will be most important. The price will be forgotten. Buyers shop around. They will use the agent who... View Post »
  • The best agents keep detailed records of buyers. Most agents get dozens of enquiries from buyers each month. Some get hundreds. But most don't keep records of these people-names, enquiry details, email addresses and phone numbers. Usually these agents do not feel the need because their home sellers pay for the advertising. When agents keep records of genuine buyers, there is less need for advertising. Insist on an agent who keeps detailed and accurate records of genuine buyers. One of these buyers may be perfect... View Post »
  • CHOOSE NEGOTIATION SKILL!

    Posted in:General Author: Isabella
    25 Jan
    If you have spent a lot of time interviewing real estate agents, you may have noticed that they talk endlessly about the advertising they do, but few talk about the one thing that is most important to you-their negotiation skill. POOR NEGOTIATORS CAN COST YOU A LOT OF MONEY. Negotiation skills are vital to ensuring you get the highest possible price. A good negotiator can achieve up to an extra ten percent on your selling price. This can mean thousands of dollars. If you have... View Post »
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