When properties are taking longer to sell, serious sellers start asking this question:

“Why isn’t my property selling?”

Three reasons why properties don’t sell include:

  1. PRICE

Everything sells-it just comes down to price because there’s a buyer for every property. Properties on busy roads, under a flight path, backing onto a railway line-they all sell.

Properties listed 10 per cent above what they’re really worth will miss at least 50 per cent of buyers. Forget presentation and marketing, if you don’t get the price (or the expectation) right, your property won’t sell.

  1. PRESENTATION

Good presentation will sometimes help sell a moderately overpriced property but a well-presented property, priced and marketed well, will increase competition and the chance of achieving a premium price.

  1. MARKETING

You can’t sell a secret. Even the best priced and presented property won’t sell unless buyers know it’s on the market. Sellers need to be involved in the marketing and take some responsibility for how, when and where the property is marketed.

If your property isn’t selling, here are some suggestions:

  1. Sit down with your agent and review price, presentation and marketing.
  2. Be honest with yourself and ask your agent to be frank.
  3. Look at your property through the buyer’s eyes. What are they seeing?
  4. Pay for a professional valuation-the cost for this is usually $400 to $500.

At the end of the day you’ll likely discover that it’s the price because in most cases people present their properties well and are prepared to invest money into marketing.

Kevin Turner